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One of the most critical aspects of a sustainable nonprofit fundraising strategy is identifying and cultivating major donor prospects. After all, major donors provide your organization with its largest gifts, empowering you to do more for your beneficiaries and grow your nonprofit over time.    Successful major donor fundraising starts with thorough prospect research, also…

Hi. I’m Tashima from Brooklyn, NY. I’m in the process of launching a Virtual Assistant/Online Business Manager service while in a full time job search. I’ve been involved with 48in48 since March 2023 where I was PM for Why We Care NFP during the Women’s Build Event. For the Social Justice Event I was on…

  Marketing metrics, also known as key performance indicators (KPIs), are quantifiable measurements that help determine the success of your marketing campaigns.    For nonprofit marketers, metrics are the data points you use to evaluate how effectively your marketing campaigns support your organization’s fundraising plan and awareness efforts.    Tracking marketing metrics can help your…

The prevalence of mobile phones has made it easy for people to hop onto social media at all times of the day, whether they’re taking the bus to work or lounging in bed. Flooded with news, updates, and opinions, these platforms serve endless content to users. For nonprofit organizations looking to secure more support on…

We are excited to feature NAACP Coweta County! They participated in our 2023 Social Justice Build Event. They are a part of the broader NAACP organization, representing Coweta County in Georgia. They advocate for social justice and civil rights for black people and all people of color.  What is NAACP Coweta County? Coweta County NAACP…

  As a nonprofit professional, you understand that every dollar counts when pursuing your mission. Fortunately, you can retain more revenue by leveraging one of the most significant advantages of 501(c)(3) status: tax deductions.    While it’s likely that you’re already aware of 501(c)(3) tax exemptions, it’s another matter entirely to understand the complex process…

As a nonprofit professional, one of your main goals is to spread awareness of your mission. You can accomplish this in several ways, including organizing a peer-to-peer campaign. These campaigns spread awareness by recruiting your nonprofit’s supporters to reach out to their friends and family, have conversations about your cause, and fundraise on your behalf.…

Daniela St. Hilaire joined us in 2022, at our virtual Social Justice Build, and has been volunteering with 48in48 ever since. At the time, she was in a discovery period, pivoting her career and looking for a way to spend her time that would help her explore new pathways. One of our long-time volunteers, Danay…