Volunteer Spotlight – Tashima Lessey
Hi. I’m Tashima from Brooklyn, NY. I’m in the process of launching a Virtual Assistant/Online Business Manager service while in a full time job search. I’ve been involved with 48in48 since March 2023 where I was PM for Why We Care NFP during the Women’s Build Event. For the Social Justice Event I was on…
7 Marketing Metrics to Track Throughout Your Campaigns
Marketing metrics, also known as key performance indicators (KPIs), are quantifiable measurements that help determine the success of your marketing campaigns. For nonprofit marketers, metrics are the data points you use to evaluate how effectively your marketing campaigns support your organization’s fundraising plan and awareness efforts. Tracking marketing metrics can help your…