Marketing is critical for all organizations; this is true for nonprofits as well. Nonprofits must market to spread their message and increase financial and volunteer support. While a nonprofit’s marketing doesn’t have to be expensive, it should include thoughtfulness in the following areas.
- The nonprofit’s brand must be maintained. The brand is the essence of the organization. It is how you present who you are to the world. It is critical that your brand is always correct, and your message is on par with your goals. Here are a couple of things to consider about your brand regarding your marketing materials:
- Make sure your logo shows well on all materials. Make sure it is the correct colors and isn’t stretched of scrunched.
- Make sure you use your brand colors on all marketing materials. A few to consider are social media pages, brochures, business cards, website, t-shirts, signs, etc.
- The nonprofits voice should be followed. Your voice is the personality of your organization. Does your messaging have a fun tone, a sarcastic one or a serious one? Or is your voice a complex combination of these? All of your written content should have one voice, and it should be strategic so that it suits you and meets your needs.
- Every nonprofit should have a marketing strategy. The marketing strategy doesn’t have to be complex, but it should be thought out. What is critical for getting out your message to the community? Will brochures help, or business cards with just your message and website? Perhaps a billboard will raise awareness. Whatever the solution is, take the time to think through it and then implement it. A nonprofit that neglects marketing will have trouble growing and achieving its goals.