301 Redirects are critical when building a new site. A 301 redirect let's google know that the old URL for one page that was previously indexed has permenantly changed to a new URL, that way google can keep the page indexed and the nonprofit won't lose it's google rank.
For 301 redirects we use the Rediretion Plugin. Below is a video walking you through how to use it.
https://www.youtube.com/watch?v=BtZEACahzpM
