48in48 Impact Lab for Nonprofits
An online video series designed to impact and improve nonprofit digital marketing efforts with foundational best practices of experts in the field.
NEXT IMPACT LAB: DECEMBER 2018!
Stay tuned for more details.
At Impact Lab we will cover these topics specifically as they relate to nonprofits:
- Selecting the Right Social Channel for Your Non-Profit
- A Closer Look: Facebook & Instagram
- The Basics of a Paid Social Strategy
Selecting the Right Social Channel for Your Non-Profit
Facebook, Instagram, LinkedIn, Twitter, YouTube…there are so many different social platforms, where do we start? The truth is you don’t have to do them all. However, you do need to decide which ones are right for your organization, your audience and your goals. In this seminar, we will give a quick overview of the main social platforms and discuss which ones are right for your non-profit.
Speaker: Danica Kombol, CEO
A Closer Look: Facebook & Instagram
Facebook and Instagram are the two most popular social media apps in the US. In fact, they’re so popular they deserve their own seminar. From Instagram Stories to Facebook Live, there are so many features that you should be leveraging. In this seminar, we’ll take a closer look at Facebook and Instagram functions and best practices.
Speaker: Stephanie Proft, Account & Content Strategist
The Basics of a Paid Social Strategy
Did you know that only 3% of your audience sees your organic posts on Facebook? That’s the bad news. Here’s the good news – you don’t need to have a large budget to create a paid social strategy! In this seminar, we’ll discuss basic tips and best practices for getting the most bang for your buck when it comes to paid social (with a focus on Facebook).