For Nonprofits: Paid Search 101 – Phase 1 (Hosted by BKV)

In preparation of your new site one of 48in48 sponsors, BKV Advertising, is offering Google Adwords training to all participating non-profit companies.

Google Grants shows your search ads to people (donors, volunteers, people in need of aid) who are searching Google for nonprofits like yours, and helps you reach people who were previously unaware of your organization.  Google will provide each qualifying nonprofit $10,000 of in-kind AdWords budget each month!  Additionally, BKV will help train you to not only set-up your AdWords account, but also optimize performance so that you can drive more clicks to your organization’s new site.  As a leading digital agency in Atlanta for the last 34 years, BKV has helped many of our own non-profit clients like March of Dimes and Wounded Warrior take advantage of their grants and drive more contributions to their cause.

BKV will host the first training event on September 23 from 2PM to 4PM via a webinar (For local Atlanta companies, you’re welcome to attend the training in person at BKV’s Buckhead office).  Their goal is to help you get your Adwords account set up and running so that you can garner more end of year donations as we know you’re coming into the prime fundraising season! In preparation for the training, we encourage all participants to use the attached directions and set up your Grant in advance of the training.

Please join my meeting from your computer, tablet or smartphone.https://global.gotomeeting.com/join/259645885

You can also dial in using your phone.

United States : +1 (408) 650-3123

Access Code: 259-645-885

First GoToMeeting?

Try a test session: http://help.citrix.com/getready

This first training session will cover the basics of Paid Search. All facets of PPC marketing will be covered, including: common terminology, how auctions work, ad formats and extensions, cross device bidding, best practices to consider, and tracking and reporting.

After your site is launched, BKV will host a second training session to go a bit deeper into campaign optimization.  Don’t miss out on this valuable training.